This case study from Stanford Business School describes the very early days of Airbnb, beginning with the founders’ original concept of renting out air beds and serving breakfast (“Airbed and Breakfast”) in their apartment to conference attendees as an alternative to expensive hotel rooms.  The founders grew the business by providing finding lodging options in people’s homes for attendees of large events but despite positive reviews and growth in activity associated with these events, the founders faced challenges achieving sustainable growth.

View PDF