As P2P products and services proliferate, understanding why people participate – or don’t – in the sharing economy is becoming increasingly important. However, the drivers and impediments for participation remain unclear. Focusing on peer-to-peer rental services, Hawlitschek et al. attempt to shed more light on this question by developing a questionnaire on personal motives.
Based on insights from a survey of more than 600 people and literature review, the authors identify 17 factors to measure motivations for participating in the sharing economy. In doing so, they assess a broader spectrum of motivations than any preceding work, taking into account differences between provision and use, users and non-users, and different domains of ‘sharing’. The study also offers a useful overview of existing research on user motivations and provides a strong theoretical foundation for future research in the field.