This study from the Transportation Sustainability Research Center at the University of California, Berkeley examines North America’s carsharing evolution from initial market entry and experimentation (1994 to mid-2002) to growth and market diversification (mid-2002 to late 2007) to commercial mainstreaming (late 2007 to present). This evolution includes increased competition, new market entrants, program consolidation, increased market diversification, capital investment, technological advancement, and greater inter-operator collaboration.